Search in the age of AI answers: the foundations that still matter
What it takes for a website to be found in search and AI answers. No tricks, no ranking promises: just the foundations search engines say they use.
Read the postThe blog
Notes on building with AI agents.
Plain-language notes on agentic systems, owning what you run on, and what changes for a business when AI agents do the work.
Written by Achraf OuahabFollow by RSS
How an AI agent builds a website, member portal and admin portal
A step-by-step look at how an AI agent builds a website, member portal and admin portal: the brief, the build loop, the approval and the handover.
Read the postRented tools or infrastructure you own?
Website builders and all-in-one platforms are fast to start. Over time their limits shape the business. When does owning your infrastructure pay off?
Read the postMeasuring an AI system in business terms
Judge an AI system the way you judge the business: against a baseline, with cycle time, throughput, exception rate, error rate and cost per transaction.
Read the postGuardrails and decision rights: keeping AI agents accountable
How to keep AI agents reliable and accountable: least-privilege permissions, approval points, testing against real scenarios and a full audit trail.
Read the postAgents or automation? How to decide, step by step
Not every step needs an AI agent. Use agents where judgment and messy input are involved, and plain automation where the rules are clear.
Read the postProcess before technology: where AI agents should start
The best place to start with AI agents is not a tool. It is one process, mapped end to end, with the handoffs, waits and decision points made visible.
Read the postWhy so many AI pilots never reach production
Most AI pilots stall for the same three reasons. They bolt AI onto old steps, never connect it to real systems and skip the controls production needs.
Read the postWhat makes an AI system agentic?
A chatbot answers. An automation follows a script. An agentic system takes a goal, plans the steps, acts across your systems and checks its own work.
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